Read. Reflect. Respond.

GI Tag: The Legal Mark Behind India's Handmade Heritage

GI Tag: The Legal Mark Behind India's Handmade ...

Surbhi Chadha

A GI tag protects a name, not the person who earns it. Here's what a Geographical Indication actually covers, how India registers one, and why a weaver's income still depends...

GI Tag: The Legal Mark Behind India's Handmade ...

Surbhi Chadha

A GI tag protects a name, not the person who earns it. Here's what a Geographical Indication actually covers, how India registers one, and why a weaver's income still depends...

What Do Indian Craft Artisans Actually Earn? The Numbers Brands Rarely Share

What Do Indian Craft Artisans Actually Earn? Th...

Surbhi Chadha

A weaver's month of work on a sari that retails for thirty thousand rupees earns them barely a quarter of that. A 2026 study finally puts hard numbers on India's...

What Do Indian Craft Artisans Actually Earn? Th...

Surbhi Chadha

A weaver's month of work on a sari that retails for thirty thousand rupees earns them barely a quarter of that. A 2026 study finally puts hard numbers on India's...

How a QR Code Can Connect You to the Maker Behind Your Clothes

How a QR Code Can Connect You to the Maker Behi...

Surbhi Chadha

Scan the tag on a growing number of garments and you get more than a wash symbol. You get a face, a village, and a story. Here is how QR...

How a QR Code Can Connect You to the Maker Behi...

Surbhi Chadha

Scan the tag on a growing number of garments and you get more than a wash symbol. You get a face, a village, and a story. Here is how QR...

Why Soil Health Is a Fashion Issue: The Link Between Indian Dye Plants and Agricultural Biodiversity

Why Soil Health Is a Fashion Issue: The Link Be...

Surbhi Chadha

Before a thread is ever dyed or woven, a farmer has already decided a garment's environmental fate. Here is why the plants behind India's natural dyes carry as much weight...

Why Soil Health Is a Fashion Issue: The Link Be...

Surbhi Chadha

Before a thread is ever dyed or woven, a farmer has already decided a garment's environmental fate. Here is why the plants behind India's natural dyes carry as much weight...

The Indian Textile Museums Worth Adding To Your Travel List

The Indian Textile Museums Worth Adding To Your...

Surbhi Chadha

Textiles rarely make an India itinerary, yet six museums hold some of its oldest sustainable fashion stories. A city-by-city guide to where to find them.

The Indian Textile Museums Worth Adding To Your...

Surbhi Chadha

Textiles rarely make an India itinerary, yet six museums hold some of its oldest sustainable fashion stories. A city-by-city guide to where to find them.

Who Really Decides What Indian Craft Is Worth?

Who Really Decides What Indian Craft Is Worth?

Surbhi Chadha

A dupatta can cost ten times more in a shop than on a roadside stall. This piece traces that gap through wages, middlemen and GI tags to ask who really...

Who Really Decides What Indian Craft Is Worth?

Surbhi Chadha

A dupatta can cost ten times more in a shop than on a roadside stall. This piece traces that gap through wages, middlemen and GI tags to ask who really...